PUFF BOYS

If the world is ending, you must save it in style.

This project focuses on how people find comfort in their increasingly unstable lives by returning to their childhood memories. These days, many people have begun to express themselves as they would have wanted to be when they were young. This trend, coupled with a sense of beauty that blurs gender boundaries, leads to a more colourful and playful styling trend. Vivid colours, unique accessories, and free-spirited styling are opening up an era where we can express ourselves in a freer and more 'authentic' way, breaking away from the strict fashion rules we are used to.

In an era of increasing uncertainty, many find solace by revisiting childhood memories, expressing themselves in ways their younger selves might have imagined. This editorial captures that sentiment, highlighting a trend where the above-mentioned vivid colours, playful accessories, and free-spirited styling break traditional fashion norms. It celebrates individuality, blending nostalgia with contemporary expressions that transcend gender boundaries.